Consulting & Agency Services: Business Model Innovation - Open Innovation - HR Innovation & Talents
Implementing the right methods and framework to enable continuous innovation & change
Building new dynamic capabilities to shape corporate culture and empower talents
Executing strategy and engaging with ecosystems to enhance corporate innovation
How can you turn ideas into market success? Enlarge your growth zone and better accomplish your goals? This new channel provides knowledge, resources, and new perspectives on innovation communication.
The ability to innovate - i.e. successfully introduce new products and services to the market - is a key success factor that underpins the profitability and competitive advantage of firms. ... From a strategic management perspective, communication represents a critical skill needed to explore and create the diverse routes for the commercialization of ideas across functions, organizations, and industries.
The process of innovation involves at least three stages: Leveraging knowledge to generate ideas (idea creation), communicating about the adequacy of novel ideas to the top management based on the firm's strategic objectives (idea translation), and actually making innovative products and processes a reality (idea implementation).
As innovations are created in social interactions, collaborative innovation is based on communication processes. An interdisciplinary view combining communication science, social theory, and management theory helps to reflect on the communicative dimension of actions and structures constituting today's organizations and their collective efforts to innovate.
When business model innovation is the goal of top management teams, a variety of challenges are faced. Visual tools help to overcome the challenges firms face when innovating their current business model by fostering strategic change through clarifying, organizing, and uncovering relationships, dependencies, and pointing towards blue ocean strategies.
To communicate innovations successfully, it is vital to manage themes in a sychronized manner. Media relations, publications, Internet, and multimedia, marketing, and internal communication must all speak with one voice. As a result, it can make a major contribution to the company's success.